The £5 sheer tights from Asda boast two control panels on the rear that encircle and lift each buttock.

Their release follows the success of the supermarket's Great Bum Jean last year, which sold 100 pairs a minute in the first hour of going on sale.

A third of shoppers said control garments were more essential now than at any other time of year.

More than half admitted they had gained weight over the festive season, with 73 per cent naming their stomach as the area of their body that had gained the most weight, closely followed by their bottoms.

On average, most had gained more than 4 pounds – a quarter of a stone - over the Christmas period.

The tights have an elastene panel that flattens the stomach as well as creating a smoother, rounder appearance all over this problem area.

They eliminate the need for uncomfortable control pants and look set to sell like hot cakes.

'Over-indulgence at Christmas is inevitable and clothing is always a lot more snug after the festive season,' said George Brand Director Fiona Lambert.

'Women still want to look great in the New Year and to help their confidence we have created a great pair of tights to help them cheat their way to a slimmer figure in 2012.

'These tights follow in the success of the Great Bum Jeans launched earlier this year which sold 100 pairs a minute online in the first few hours of sale. 

'We know our customers are big fans of shaping and control wear and we are keen to keep creating products to keep up with the demand.'

The Great Bum Jean will also be back in stores at the end of the month, allowing women to look svelte in almost any outfit.