Pound shop tights inspired by Pippa Midleton !00:15:00
Tights that claim to give women a derriere rivalling Pippa Middleton's bum for just 99 pounds, have gone on sale at the Pound shop.
Launched by value shopping brand the 99p Stores, a new range of bottom support tights claim they can give women a derriere to match the Duchess of Cambridge's sister.
The 28-year-old professional party planner shot to fame when she was photographed as the maid of honour for her sister's wedding to Prince William in London last April, with her tight-fitting white Alexander McQueen dress earning her worldwide attention.
The 99p Store claim their control top tights have a "complete slimming effect", but whether they can give just anyone a bottom like Pippa is up for debate.
Whilst the disgruntled Duchess's sister may not be too pleased at the attention her bottom has received, it seems women who have admired her perfect behind for months may finally have a budget solution to copying her much sought after figure for themselves.
Budget company 99p Stores said their brand new "Tum and Bum" tights have extra elastic around the bottom to mould even ample bums into a shape to rival Pippa's.
The tights, which will be rolled out to all of the company's 173 UK and Ireland branches, come in one standard fit size and assorted colours, including the popular nude and black.
"I think they're great. My bottom felt less wobbly and much firmer. They give really good support," the Daily Mail quoted Erin Sims, a Legal Ombudsman investigator as saying.
"They were really comfy and for 99p, they were good quality. I think they also made my legs look more defined. I felt really sexy wearing them and I would definitely wear them on a night out," Sims said.
99p Stores boss Hussein Lalani said similar products were available in other High Street stores for between 3-5 pounds, but insists his new products are the real deal.
"They are the ultimate bottom support," he said.
"Our research showed that our customers are keen for this sort of product.
"And what our customers want, we supply where we can. These tights have been top of wish lists for the last few months," he added.