The Hype About Heist11:07:00
WE'RE all familiar with the trials and tribulations of that most ubiquitous of undergarments: tights. From the holes and the ladders to the haphazardly sewn seams that twist annoyingly around our baby toes and the droopy waistbands that result in needing to find a quiet corner to covertly yank back up - choosing a dud pair can result in a long day and evening of discomfort. Step forward Heist, the London-based hosiery innovators who have changed all that.
"I was in Vienna and my wife tore her tights and dragged me into a store that sold supposedly the best quality tights on the market. I was instantly amazed about how they could be considered to be the luxury leader. Everything about the place felt so tired, from the imagery to the cellophane wrapped product. I asked my wife about the quality of the tights and her initial reaction was that they were good enough - but after a bit of pressure testing, she came out with this list of issues: uncomfortable waistband, the fabric gets itchy, the seams dig into me," he said. "